Building a brand identity inspired by the outdoors

Developing a cohesive brand identity for a growing eco friendly candle business inspired by the Lake District and the outdoors.

Scots Pine & Co approached Stone + Boulder to create a professional brand identity that would position the business confidently within a busy and competitive home fragrance market. Inspired by year round hikes, winter dog walks and the feeling of coming home to a warm, cosy space, the brand needed to capture both adventure and comfort while reflecting its sustainable values.

We translated this vision into a distinctive visual identity that felt elevated and considered. A refined logo, thoughtful typography and a natural, earthy colour palette were developed to reflect pine forests, open landscapes and the calm of the Lake District. It was important that both the brand and the product felt premium and luxurious, mirroring the quality of the scents themselves while still remaining approachable.

The branding was rolled out across packaging design, candle labels and supporting graphic design assets to ensure consistency across every touchpoint. The result is a cohesive and recognisable brand presence that cuts through the noise of the sector and supports the continued growth of the business.