Driving engagement through marketing and paid ad design for a leading UK bike competition brand

Supporting a UK wide prize competition company with ongoing marketing and digital design to drive engagement and ticket sales.

Win Your Dream Bike is the UK’s largest bike prize competition company, known for offering high value prizes while supporting meaningful charitable causes. With regular monthly draws and a strong digital presence, the brand required consistent and high performing design to support its campaigns and growing audience.

Working on a retained basis, I supported the team across a wide range of marketing and digital design projects focused on driving engagement and increasing ticket sales. This included paid ad graphics across multiple platforms, alongside supporting web assets and social media content for each new draw. Each campaign was designed to feel fresh and eye catching while remaining consistent with the brand.

The work also extended into broader brand and promotional activity, including an animated introduction video for events, printed advertising materials and large format banners. We also explored opportunities to refine the brand’s digital presence, improving web page layouts and user experience to strengthen clarity and engagement.

Collaborations with well known names such as Tour de France, Garmin and Tour of Britain brought additional visibility to the brand. The result is a consistent and adaptable visual presence that supports ongoing campaigns and contributes to continued growth across digital and physical platforms.